The Santiago Bernabéu was projected as a benchmark stadium at all levels. Its design and versatility turn the white coliseum into a modern facility, which has repeatedly demonstrated that its spirit goes far beyond football. But Taylor Swift's concert has put it in the world's spotlight and has also shown its profitability.

It is no secret that these types of events generate an economic benefit for Real Madrid, but perhaps it is more surprising when knowing the exact numbers. According to Defensa Central, the money that Taylor Swift leaves in the white club's coffers exceeds nine million euros. To reach this figure, we must first understand the agreement that Florentino Pérez reached with Sixth Street and Legends Hospitality, which contemplated that 70 percent of the billing of the events was for the entity.

The total income from Taylor Swift's concerts in the Spanish capital is 13 million euros, so if we apply 70 percent, we obtain 9,100,000 euros, the final figure that would enter Real Madrid's accounts. The events at the Santiago Bernabéu are very beneficial for the white club and predict a good performance in the coming years as well.

********************************************************

You can now download the Madridista News App for free on the Apple Store and Google Play.

You can follow us on Facebook here.

You can follow us on X (Twitter) here.                                                                    

You can follow us on Instagram here.

You can subscribe to our YouTube channel here.

You can follow us on Telegram here.

You can follow us on TikTok here.

You can join our WhatsApp channel here.