Real Madrid fans were treated to an impressive innovation before the match against Borussia Dortmund through the new 360º video scoreboard. This immersive digital experience featured a cutting-edge video display system that surrounds the entire stadium. With a height of 6.5 meters on the sides and corners, 11 meters at the ends, and an 8-degree screen inclination, the scoreboard takes on a unique truncated cone shape rather than a cylindrical form, making it the first of its kind globally.

The club showcased part of the scoreboard’s immense potential by running a captivating 3D dragon animation across the 360º display, providing fans with a truly immersive visual spectacle. Suspended from the roof and encircling the entire pitch, this continuous screen design is a groundbreaking technological advancement that is currently only present in two other stadiums in the world, both in the United States.

Real Madrid plans to maximize the potential of this innovative video board, with advertising being a key area of focus. The early test results have been promising, and the club aims to harness this "sales weapon" in future events.

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