Real Madrid has unveiled a new multi-year partnership with French luxury powerhouse Louis Vuitton, a deal estimated at €7 million per season, according to insider Lukasz Baczek. The agreement marks a notable upgrade from the club’s previous €4 million-per-year collaboration with Italian label Zegna.

As part of the deal, Louis Vuitton will design and provide formal attire for the men’s and women’s football teams, as well as the men's basketball team, for official club events and travel commitments.

The partnership not only elevates Real Madrid’s second-tier sponsorship portfolio but also signals Louis Vuitton’s deeper entry into elite sports marketing, blending high fashion with global athletic prestige.

The exclusive formalwear collection, created by Pharrell Williams’ creative studio, brings together sophistication and comfort, crafted with performance in mind. Key features include subtle LV branding on jacket lapels and trouser pocket stitching, maintaining a balance between luxury identity and elegant discretion.

This move strengthens both brands: Louis Vuitton continues its expansion into the world of sport—having previously collaborated with FIFA and the NBA, while Real Madrid adds another iconic name to its growing commercial empire.

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