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Real Madrid and PreZero Iberia have signed an agreement to promote the circular economy through improved waste collection, reuse, recycling and recovery at the Santiago Bernabéu and Real Madrid City. The environmental services company joins the club as an official sponsor of the Bernabéu and will oversee waste collection during all events held at the stadium, including Real Madrid matches.
Data intelligence will be used to monitor waste generation and management across different areas, allowing the implementation of a system based on traceability, selective collection and more efficient sorting. The initiative aims to reduce the environmental impact of waste management by minimizing the amount of waste generated and maximizing its recovery.
The partnership also includes awareness campaigns for fans attending matches at the Bernabéu. PreZero will produce educational content in the stadium's partner area, showcasing the initiatives being introduced and explaining the circular economy principles behind the waste management programme. Training sessions will also be organised for employees working in the stadium's retail outlets and club staff.
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