Real Madrid and Roborock, the robotic vacuum cleaner brand operating in more than 40 countries, have announced a global strategic partnership that brings together two internationally recognized organizations. The agreement was signed at Real Madrid City, with the club’s Director of Institutional Relations, Emilio Butragueño, and Roborock President, Quan Gang, present at the event.

The partnership is built on shared values, including a relentless pursuit of excellence, innovation, and a strong global vision. Roborock has positioned itself as the world’s leading brand in robotic vacuum cleaner sales, driven by its continued investment in technological advancement and high-performance solutions, principles that closely align with Real Madrid’s culture of excellence.

As part of the agreement, both parties will develop joint initiatives and ensure a strong Roborock presence across the club’s main platforms. These actions are designed to bring their shared values closer to fans around the world and strengthen the global reach of both brands.

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