Real Madrid's iconic stadium has undergone a subtle name change for commercial purposes, now referred to simply as "Bernabéu" without the first name "Santiago." This adjustment, while not yet officially endorsed by the fans, is seen across marketing efforts, social media, and stadium merchandising. Whether this new, streamlined version of the name will gain acceptance among supporters remains to be seen.

For now, the club has removed "Santiago" from various promotions, including the stadium tour, merchandise models, and even products sold during events. This move is speculated to be part of a strategy to modernize the stadium's brand image, possibly paving the way for future sponsorship opportunities.

However, any potential sponsorship or formal name change would require approval from the club's Shareholders' Assembly—a step that has not yet occurred. Despite these early marketing shifts, for most fans, it will likely always be the "Santiago Bernabéu."

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