Real Madrid have been named the most valuable football brand in the world for the third consecutive year and the strongest for the fifth year in a row, according to the Football 50 2026 report published by consultancy Brand Finance.

The value of Real Madrid’s brand has increased by 25% to a record €2.4 billion, making the club the first football team to surpass €2 billion in brand value in the more than 20-year history of the ranking.

Brand Finance highlighted Real Madrid’s record revenues of €1.221 billion during the 2025/26 financial year, marking the third consecutive season in which the club has broken the global football revenue record.

The consultancy also pointed to the completion of the Santiago Bernabéu renovation as a key factor behind Real Madrid’s commercial growth.

“Real Madrid strengthened its commercial position thanks to the completion of the Bernabéu renovation. The 2025/26 season marks the first full year in which the renovated stadium has operated at virtually full capacity, driving significant growth in revenue from matches, hospitality, museums, and tourism.”

Brand Finance also evaluates brand strength based on marketing investment, stakeholder brand equity and commercial performance. Real Madrid remain at the top of this ranking for the fifth consecutive year, achieving a score of 95.8 out of 100 and the highest possible rating.

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