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A new era has arrived at Real Madrid, blending modernity with tradition. The club has unveiled a fresh corporate identity for the Santiago Bernabéu Stadium, featuring a redesigned logo that highlights the stadium’s sleek, futuristic silhouette while simplifying its name to simply “Bernabéu.” The goal is to create a shorter, more striking, and globally recognizable brand image.
This visual transformation aligns with the diverse events now taking place at the stadium — and the first to showcase the new image will be this Sunday’s historic NFL game between the Washington Commanders and the Miami Dolphins, marking the first-ever official NFL match in Spain.
The club released a promotional video introducing the new design, building excitement ahead of the event and symbolizing the Bernabéu’s evolution into a world-class multi-event venue without losing its deep-rooted heritage.
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