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Real Madrid currently holds the most lucrative shirt sponsorship deal in world football, generating a staggering €260 million per season from brand partnerships featured on their kits.
Their deal with Adidas, who manufacture their kits, is the most valuable of its kind, bringing in €120 million annually, surpassing Manchester City’s recent agreement with Puma, valued at around €115 million per year.
In addition to Adidas, Real Madrid also benefits from other high-paying sponsors: Fly Emirates, the club's main front-of-shirt sponsor, contributes approximately €70 million per season, and HP, whose logo appears on the sleeve, also pays €70 million annually.
These combined sponsorships place Real Madrid ahead of other global giants in terms of shirt revenue: Manchester City – €210,5 million, Manchester United – €200 million, Barcelona – €183 million and Paris Saint-Germain – €170 million.
Real Madrid’s commercial appeal continues to set the benchmark in the football industry, both on and off the pitch.
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| LA LIGA | CHAMPIONS LEAGUE | |||
| POS | TEAM | M | +/- | P |
| 1 | Barcelona | 38 | 63 | 88 |
| 2 | Real Madrid | 38 | 40 | 84 |
| 3 | Atletico Madrid | 38 | 38 | 76 |
| 4 | Athletic Club | 38 | 25 | 70 |
| 5 | Villarreal | 38 | 20 | 70 |
| 6 | Real Betis | 38 | 7 | 60 |
| 7 | Celta Vigo | 38 | 2 | 55 |
| 8 | Rayo Vallecano | 38 | -4 | 52 |
| 9 | Osasuna | 38 | -4 | 52 |
| 10 | Mallorca | 38 | -9 | 48 |
| 11 | Real Sociedad | 38 | -11 | 46 |
| 12 | Valencia | 38 | -10 | 46 |
| 13 | Getafe | 38 | -5 | 42 |
| 14 | Espanyol | 38 | -11 | 42 |
| 15 | Alaves | 38 | -10 | 42 |
| 16 | Girona | 38 | -16 | 41 |
| 17 | Sevilla | 38 | -13 | 41 |
| 18 | Leganes | 38 | -17 | 40 |
| 19 | Las Palmas | 38 | -21 | 32 |
| 20 | Valladolid | 38 | -64 | 16 |
| POS | TEAM | M | +/- | P |
| 1 | Liverpool | 8 | 12 | 21 |
| 2 | Barcelona | 8 | 15 | 19 |
| 3 | Arsenal | 8 | 13 | 19 |
| 4 | Inter | 8 | 10 | 19 |
| 5 | Atletico Madrid | 8 | 8 | 18 |
| 6 | Bayer Leverkusen | 8 | 8 | 16 |
| 7 | Lille | 8 | 7 | 16 |
| 8 | Aston Villa | 8 | 7 | 16 |
| 9 | Atalanta | 8 | 14 | 15 |
| 10 | Borussia Dortmund | 8 | 10 | 15 |
| 11 | Real Madrid | 8 | 8 | 15 |
| 12 | Bayern München | 8 | 8 | 15 |
| 13 | AC Milan | 8 | 3 | 15 |
| 14 | PSV Eindhoven | 8 | 4 | 14 |
| 15 | Paris Saint Germain | 8 | 5 | 13 |
| 16 | Benfica | 8 | 4 | 13 |
| 17 | Monaco | 8 | 0 | 13 |
| 18 | Stade Brestois 29 | 8 | -1 | 13 |
| 19 | Feyenoord | 8 | -3 | 13 |
| 20 | Juventus | 8 | 2 | 12 |
| 21 | Celtic | 8 | -1 | 12 |
| 22 | Manchester City | 8 | 4 | 11 |
| 23 | Sporting CP | 8 | 1 | 11 |
| 24 | Club Brugge KV | 8 | -4 | 11 |
| 25 | Dinamo Zagreb | 8 | -7 | 11 |
| 26 | VfB Stuttgart | 8 | -4 | 10 |
| 27 | Shakhtar Donetsk | 8 | -8 | 7 |
| 28 | Bologna | 8 | -5 | 6 |
| 29 | FK Crvena Zvezda | 8 | -9 | 6 |
| 30 | Sturm Graz | 8 | -9 | 6 |
| 31 | Sparta Praha | 8 | -14 | 4 |
| 32 | RB Leipzig | 8 | -7 | 3 |
| 33 | Girona | 8 | -8 | 3 |
| 34 | Red Bull Salzburg | 8 | -22 | 3 |
| 35 | Slovan Bratislava | 8 | -20 | 0 |
| 36 | BSC Young Boys | 8 | -21 | 0 |
| LA LIGA | CHAMPIONS LEAGUE | |
| Kylian Mbappé | 31 Goals | Real Madrid |
| R. Lewandowski | 27 Goals | Barcelona |
| A. Budimir | 21 Goals | Osasuna |
| A. Sørloth | 20 Goals | Atletico Madrid |
| Ayoze Pérez | 19 Goals | Villarreal |
| Raphinha | 13 Goals | Barcelona |
| S. Guirassy | 13 Goals | Borussia Dortmund |
| R. Lewandowski | 11 Goals | Barcelona |
| H. Kane | 11 Goals | Bayern München |
| Lautaro Martínez | 9 Goals | Inter |
