As the year comes to an end, football clubs begin evaluating key performance indicators, with jersey sales standing out as one of the most significant. Every season, new kits generate massive anticipation among fans worldwide. According to a report by Euromericas Sport Marketing, Real Madrid has set a historic benchmark in 2025, becoming the club with the highest number of shirt sales globally.

The club recorded 3,133,000 jerseys sold, a figure finalized in November and covering the previous 12 months. This milestone is unprecedented, as no football club had ever surpassed the three-million mark before. Barcelona follows in second place with 2,940,000, while PSG ranks third with 2,546,000. Once again, the Clásico rivalry extends beyond the pitch, with Real Madrid emerging on top in commercial terms.

The study also highlights the top 10 clubs with the highest kit sales this year. Alongside Real Madrid, Barcelona, and PSG, the list includes Bayern Munich, Inter Miami, Boca Juniors, Manchester United, Flamengo, Chelsea, and Al Nassr. The ranking reflects a global spread, with six European clubs, two from South America, one from the United States, and one from Saudi Arabia.

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