Real Madrid and Nivea Men have renewed their global sponsorship agreement, extending the partnership until 2030. The collaboration, which first began in 2013, will now continue for five more seasons and will feature the launch of the first-ever global Real Madrid limited edition of Nivea Men, set to be released later this year in over 40 countries.
For the first time, the agreement goes beyond Nivea Men, also incorporating selected products from Nivea, Liposan, and Labello. As part of the renewed partnership, Real Madrid players will also have access to a full range of Nivea Men products in the locker room.
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