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Real Madrid and Adobe have announced the expansion of their global partnership, uniting AI, creativity, and marketing to deliver a new generation of AI-powered experiences to more than 660 million fans around the world. The collaboration is driven by a shared goal of bringing fans even closer to the team through deeper personalization and stronger emotional connection with both the players and the club.
Adobe’s AI tools, both generative and agentic, integrated into Adobe Experience Platform and Adobe GenStudio, including GenStudio for Performance Marketing and Firefly Services, will enable Real Madrid to scale content creation and offer more immersive and customized experiences for every fan. Through Adobe Express, supporters will also be able to express their passion for the club using easy-to-edit branded templates for posters, banners, and social media posts.
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| LA LIGA | CHAMPIONS LEAGUE | |||
| POS | TEAM | M | +/- | P |
| 1 | Real Madrid | 13 | 16 | 32 |
| 2 | Barcelona | 13 | 21 | 31 |
| 3 | Villarreal | 13 | 15 | 29 |
| 4 | Atletico Madrid | 13 | 14 | 28 |
| 5 | Real Betis | 13 | 6 | 21 |
| 6 | Espanyol | 13 | 1 | 21 |
| 7 | Getafe | 13 | -3 | 17 |
| 8 | Athletic Club | 13 | -5 | 17 |
| 9 | Real Sociedad | 13 | -1 | 16 |
| 10 | Elche | 13 | -1 | 16 |
| 11 | Sevilla | 13 | -2 | 16 |
| 12 | Celta Vigo | 13 | -2 | 16 |
| 13 | Rayo Vallecano | 13 | -2 | 16 |
| 14 | Alaves | 13 | -1 | 15 |
| 15 | Valencia | 13 | -9 | 13 |
| 16 | Mallorca | 13 | -7 | 12 |
| 17 | Osasuna | 13 | -6 | 11 |
| 18 | Girona | 13 | -13 | 11 |
| 19 | Levante | 13 | -8 | 9 |
| 20 | Oviedo | 13 | -13 | 9 |
| POS | TEAM | M | +/- | P |
| 1 | Bayern München | 4 | 11 | 12 |
| 2 | Arsenal | 4 | 11 | 12 |
| 3 | Inter | 4 | 10 | 12 |
| 4 | Manchester City | 4 | 7 | 10 |
| 5 | Paris Saint Germain | 4 | 9 | 9 |
| 6 | Newcastle | 4 | 8 | 9 |
| 7 | Real Madrid | 4 | 6 | 9 |
| 8 | Liverpool | 4 | 5 | 9 |
| 9 | Galatasaray | 4 | 2 | 9 |
| 10 | Tottenham | 4 | 5 | 8 |
| 11 | Barcelona | 4 | 5 | 7 |
| 12 | Chelsea | 4 | 3 | 7 |
| 13 | Sporting CP | 4 | 3 | 7 |
| 14 | Borussia Dortmund | 4 | 2 | 7 |
| 15 | Qarabag | 4 | 1 | 7 |
| 16 | Atalanta | 4 | -2 | 7 |
| 17 | Atletico Madrid | 4 | 1 | 6 |
| 18 | PSV Eindhoven | 4 | 2 | 5 |
| 19 | Monaco | 4 | -2 | 5 |
| 20 | Pafos | 4 | -3 | 5 |
| 21 | Bayer Leverkusen | 4 | -4 | 5 |
| 22 | Club Brugge KV | 4 | -2 | 4 |
| 23 | Eintracht Frankfurt | 4 | -4 | 4 |
| 24 | Napoli | 4 | -5 | 4 |
| 25 | Marseille | 4 | 1 | 3 |
| 26 | Juventus | 4 | -1 | 3 |
| 27 | Athletic Club | 4 | -5 | 3 |
| 28 | Union St. Gilloise | 4 | -8 | 3 |
| 29 | Bodo/Glimt | 4 | -3 | 2 |
| 30 | Slavia Praha | 4 | -6 | 2 |
| 31 | Olympiakos Piraeus | 4 | -7 | 2 |
| 32 | Villarreal | 4 | -4 | 1 |
| 33 | FC Copenhagen | 4 | -8 | 1 |
| 34 | Kairat Almaty | 4 | -9 | 1 |
| 35 | Benfica | 4 | -6 | 0 |
| 36 | Ajax | 4 | -13 | 0 |
| LA LIGA | CHAMPIONS LEAGUE | |
| Kylian Mbappé | 13 Goals | Real Madrid |
| R. Lewandowski | 8 Goals | Barcelona |
| Ferran Torres | 7 Goals | Barcelona |
| J. Álvarez | 7 Goals | Atletico Madrid |
| V. Muriqi | 6 Goals | Mallorca |
| B. Varga | 6 Goals | Ferencvarosi TC |
| V. Osimhen | 6 Goals | Galatasaray |
| E. Haaland | 5 Goals | Manchester City |
| H. Kane | 5 Goals | Bayern München |
| Kylian Mbappé | 5 Goals | Real Madrid |
