Real Madrid are preparing a major financial coup for 2026. The club is close to renewing key sponsorship agreements with its long-standing global partners, a move that would once again place the famous white shirt at the very top of world football in terms of sponsorship revenue.

The most advanced deal is the renewal of Emirates as the main sponsor of the first football team, a partnership that has also covered the basketball team since last summer. The current contract expires on June 30, and negotiations are ongoing, with both sides close to finalizing a new long-term agreement. The relationship, which began in 2011, is set to continue well into the future.

While exact figures are never officially disclosed, estimates suggest Real Madrid are ready to move beyond the traditional 70 to 80 million euros per season. The new deal is expected to approach, or even surpass, the 100 million euro mark annually for shirt-front sponsorship alone.

At the same time, the club is also renegotiating its agreement with Adidas. Although there is less urgency, as the current deal runs until 2029, both parties have already opened discussions to extend and revise the terms of their historic partnership.

As with Emirates, the precise numbers have not been made public. However, the existing Adidas contract is rumored to be worth around 120 million euros per season, a figure that could rise further alongside an extension of the agreement.

Real Madrid’s ultimate objective is clear. The club aims to push the total value of its shirt sponsorships towards 300 million euros per season, factoring in not only Emirates and Adidas, but also HP, whose partnership goes beyond simple branding and into broader technological collaboration.

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