Unicaja Banco becomes Real Madrid’s official financial organization

12 Aug 2021

Having completed their merger with Lberbank, Unicaja Banco has become the official bank of Real Madrid to kick off the new season as the club’s financial services provider and sponsor. The commercial alliance includes making Unicaja Banco the exclusive financial entity sponsor in Spain, by way of the agreement signed between Liberbank and Real Madrid last year.

Extending this agreement will strengthen the scope in light of the organization’s increased size following the merger, both in terms of clients and geographical coverage, as well as in financial activity spheres. This will entail a range of benefits for current and future clients and Real Madrid fans.

The alliance with Real Madrid will allow Unicaja Banco to improve their brand awareness, as well as to attract new audiences through the club’s digital reach.

As a continuation of the commercial relationship which has been signed with Liberbank, Unicaja Banco will work with Real Madrid on designing financial products aimed at the club’s fans. They will focus on already existing lines such as the Real Madrid Card and Mortgage. Both products will continue to be sold through the bank’s platforms and will soon be available at all Unicaja Banco offices in the near future.

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