The Tour Bernabéu turns 20

27 May 2019

On May 20th, 1999, a year after the Whites won their seventh European Cup, the Bernabéu Tour was opened to the public. Since then over than 15 million visitors from 100 different countries have experienced this unique and inimitable tour of Real Madrid history and the Whites’ museum is now the third most visited in Madrid after the Prado and Reina Sofía.

Since that opening exhibition of trophies, which was the best and most modern at the time, the tour has evolved into a real museum, with huge audio-visual spaces, multi-touch technology, a showcase gallery with more than 250 trophies, paraphernalia and other items. Fans can be photographed with the Champions League be part of a photomontage with the players. The innovative concept of free roaming visit, without passes or rushing around, goes beyond football fans.

Evolution
The museum is open every day of the year, except December 25th and January 1st, and it has had a remarkable evolution over time. Between the inauguration and 2003, a room with the most prestigious trophies won by our football and basketball teams was opened. From then on, it became the Tour Bernabéu and was transformed into a new two-floor space to showcase more trophies.

This one-off experience required a special space and it was duly created: the Copas de Europa room, where Real Madrid’s sheer brilliance is shown and the legend grows with each new Champions League. And that legend is down to many people, including players. All of them are represented in the photo gallery. The was made more realistic, as you now have access to the bench, the technical area and Bernabeu press room.

More innovation
From 2012 to now, more innovation has been added to the Tour. That year, the Best Club of the 20th Century room was opened, in honour of the trophy FIFA gave Real Madrid. Physical style was combined with interactive digital content with touch screens bearing the legacy of the club. A new space was also opened in honour of Alfredo Di Stéfano, ‘Legend of Legends’. Fans can now also visit the private space where players spend their time: the dressing room.

The current tour consists of: panoramic view from the 4th floor amphitheater, the museum, the presidential box, the bench, the pitch, players’ tunnel, interactivity, interactive replica of the official bus, press room and official store. The museum of the best club of the 20th century continues to be innovative, continues to improve and sees new trophies arrive year after year. This is a unique and unforgettable experience.

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