The Real Madrid World of Football Experience exhibition kicked off in Riyadh, Saudi Arabia. It is the second venue to host the exhibition after Melbourne in 2018. The ambassador of the club Álvaro Arbeloa attended the inauguration along with representatives of the Saudi government and the company TEG Live, in charge of the itinerary of this exhibition and interactive experience through several cities around the world.
Real Madrid World of Football Experience is part of the Riyadh Season program, which is held in the Saudi capital for 3 months and offers more than 100 activities and attractions that can be enjoyed throughout the city.
The Real Madrid exhibition is a hybrid interactive experience, bringing together digital and physical parts, and designed for all ages. Through audio-visual screens, virtual reality, interactive football experiences and video games, combined with the club’s most important trophies, visitors can discover the passion, players and victories that made Real Madrid the best club of the 20th century. The exhibition can be visited until 15 January in the Winter Wonderland theme park, brought directly from London, which has an area of 200,000 m2.