The new Bernabeu: Real Madrid’s main weapon against the impact of coronavirus

23 Aug 2020

The coronavirus pandemic has had a major impact on the financial side of football, especially at Spain’s biggest clubs.

With matches being played behind closed doors, revenue from ticket sales and matchday income has disappeared.

This is bad news for clubs like Real Madrid, Barcelona, Atletico Madrid, Sevilla, Valencia and Real Betis, who attract the biggest crowds in the country.

Real Madrid and Barcelona are particularly hard hit because of the size of their stadiums and are each expected to lose 200 million euros because of the pandemic.

In Real Madrid‘s case, they’re no longer making money from marketing and merchandise sales on matchdays.

While football remains behind closed doors, Los Blancos will stay at Valdebebas, playing at the Estadio Alfredo Di Stefano.

Meanwhile, the Estadio Santiago Bernabeu is continuing to be redeveloped and the works are on course to be completed by June 2022.

By then, football could well be back to normal and Real Madrid will have a money-making machine of a stadium to play at, giving them an advantage over other clubs in Europe.

The new Bernabeu will offer much more than a retractable roof.

Real Madrid are expected to make 150 million euros per season more than they did at the old Bernabeu, giving them yearly revenue figures from matchday events of more than 300 million euros.

In the 2018/19 season, Los Blancos made 175 million euros from matchday revenue between ticket sales, season ticket sales, memberships, VIP ticket sales and merchandise sales, but that figure had been levelled off in the years before.

At the new Bernabeu, Real Madrid will have two official stores, plus plenty more shops around the stadium and a space for esports.

This model, similar to the one used by the Dallas Cowboys, will bring millions into the club’s coffers.

There are also plans to install a rooftop terrace at the stadium, where tourists, VIP ticket holders and hospitality customers can buy food and drink 365 days a year.

In addition to this, the pitch at the new Bernabeu can easily be turned into a venue to host concerts, making the stadium a reference point across Madrid, not just for its football.

Update on redevelopment works

The redevelopment works on the new Bernabeu have been able to move forward since March because of the coronavirus pandemic.

The roof of the old stadium has been removed and foundation work on the new retractable roof is taking place.

The new towers on the west side of the stadium have been completed and, on the Padre Damian side, T4 is about to be taken down.

Access to the ground is being improved on all sides, with the new towers allowing the stadium to be filled up by fans twice as fast as before.

All four stands and the seats in them will be completely new as well.

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