Melbourne will be the starting point of the traveling exhibition Real Madrid World of Football, a new initiative that will travel the world, taking Real Madrid closer to fans from all over the planet. It was announced in the Australian city by Emilio Butragueño, director of Institutional Relations of the club, and John Eren, local minister of Tourism and Major Events, in an act that was also attended by the ex-footballer and club ambassador Ronaldo Nazario.
A pavilion inspired by the Santiago Bernabéu stadium will open its doors on 9 June at the Melbourne Museum Plaza. Real Madrid World of Football will have four unique sections for visitors. There will be an exhibition area where you will learn about the history of the club with the most interactive technology. In addition, fans will feel the adrenaline of game days in the 360º cinematic zone and will be able to put their skills to the test in the Come play area! Finally, in the Merchandise Zone, visitors will have the opportunity to take a photograph to remember.
After the premiere in Melbourne, the traveling exhibition will travel the world for five years visiting 14 more cities thanks to the collaboration agreement signed by Real Madrid and the entertainment companies iEC Exhibitions! and TEG.