The presidential box at the Santiago Bernabéu Stadium hosted the presentation of Real Madrid World of Football, Come Play!, the first exhibition and global experience which will travel around the world. Real Madrid, EC Exhibitions! and TEG presented the agreement in the presence of Emilio Butragueño, director of Institutional Relations at Real Madrid, Roberto Carlos, ambassador of the Club, and Tony Cochrane, founding director of EC Exhibitions!.
Real Madrid World of Football, Come Play! Is an experience designed to attract football fans and fans of Real Madrid around the world and will be housed in a new travelling pavilion inspired by the Santiago Bernabéu stadium. It will begin in early 2018 and travel the world over during the next five years visiting fifteen cities. Using advanced technology, visitors, among other things, will get to know about the philosophy of the club and its history.
Butragueño: “We are delighted with this pioneering agreement”
“This place is the heart of Real Madrid, the territory where all of us who love Real Madrid share the same illusion, passion and dreams. This is where during every game, millions of followers focus their eyes and their emotions. Our club is eternally grateful to our fans around the world. We are aware of the universality of our club and we want to share our successes with all the madridistas spread around the world”.
“We are proud to have a museum in our stadium but we also know that there are many people who don’t have the opportunity to come and enjoy this experience. That’s why we are delighted to announce this pioneering agreement that will allow us to take Real Madrid all over the world. An exhibition that has a great goal: to take the history and values of Madrid to all our fans and those who feel passion for football and sport”.
Tony Cochrane: “It’s an ambitious plan”
“Real Madrid has an incredible community of supporters all over the world, unlike any other club. This experience will take the passion, spirit and legacy of the club to those football fans. Our goal is to make the impossible possible, so that fans around the world can physically experience this incredible team. It’s an ambitious plan and the reason we’ve partnered with the world’s most successful team and a valued global sports brand”.