Real Madrid named most valuable football brand in the world for third consecutive year

17 May 2021

According to the Football 50 2021 report, published by Brand Finance, Real Madrid is the most valuable football club brand in the world for a third consecutive year. Our club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).

In its report, Brand Finance notes that Real Madrid “have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.

2021 most valuable football club brands ranking:

  1. Real Madrid 1,276m euros
  2. Barcelona 1,266m euros
  3. Manchester United 1,130m euros
  4. Manchester City 1,118m euros
  5. Bayern Munich 1,068m euros
  6. Liverpool 973m euros
  7. PSG 887m euros
  8. Chelsea 769m euros
  9. Tottenham 723m euros
  10. Arsenal 675m euros

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