Real Madrid lose their marketing galactico to Madison Square Garden

31 Aug 2020

Real Madrid‘s global head of partnerships, David Hopkinson, has left the club.

The Canadian has moved to New York to join the Madison Square Garden Sports Corps, which has the famous sporting arena and other teams like the New York Knicks and New York Rangers under its umbrella.

Hopkinson arrived at Real Madrid in 2018 in a key moment for the club, who were planning to move into their new Estadio Santiago Bernabeu.

During his spell in Madrid, Hopkinson signed off the most lucrative brand deal in world football with Adidas.

As well as that, Los Blancos were deemed the most valuable football club in the world in both years Hopkinson was at the club.

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