Real Madrid C. F. and CaixaBank have signed a sponsorship agreement which will see the financial organisation become an official club sponsor until the end of the 2019-2020 season. Real Madrid C. F. president, Florentino Pérez and Gonzalo Gortázar, Managing Director of CaixaBank, have signed up to this new deal today at the Santiago Bernabéu. CaixaBank will become official sponsor of Real Madrid C. F. as well as the club’s official bank, consolidating their international position in professional football.
The agreement includes exclusive sponsorship in the banking sector for Spain, and also for Portugal, which has been a key market for CaixaBank since the 8th of February when they took hold of 84,51% of the capital of BPI bank to become the leading financial institution in these markets. In line with the model held with other clubs, CaixaBank will also benefit from the deal by way of exclusive branding rights in Real Madrid C. F.’s various sporting facilities, hospitality packages for the organisation’s clients and publicity in the club’s communication channels.