Real Madrid become the first sporting institution in the world to surpass 100 million Instagram followers

30 Jun 2021

The latest milestone achieved by our social media accounts is further confirmation of our club’s universal nature and all-round popularity. It reiterates the commitment of our millions of fans across the globe and we thank them for their eternal loyalty and support.

Real Madrid continues to work on its digital transformation process in a way which allows us to transmit the image and values of our club to all of our fans, using a strategy of interaction, content and products which are crucial in continuing to set the benchmark in an increasingly competitive digital world.

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