Real Madrid and Adobe team up to deliver world-class digital entertainment

11 Nov 2021

Real Madrid has named Adobe as its new official sponsor. Adobe is a company that is changing the world through digital experiences. The goal of this partnership is to provide premium sports-immersive entertainment experiences to fans via the Adobe Experience Cloud, which will connect them both online and offline.

Real Madrid will create real-time fan profiles using Adobe’s customer data platform to better understand how fans interact with the brand, when and through which channel. The club will be able to connect, engage, excite, and drive deeper engagement by creating, managing, and delivering highly personalized content. Real Madrid will also be able to accelerate its business growth by increasing the value of its sponsors and partners, as well as assisting in the creation of new revenue streams.

Experience in the stadium and at home
Adobe and Real Madrid are using an expanded ecosystem of online experiences, products, and services to bring the Santiago Bernabéu to a global audience. The stadium will be transformed into a virtual destination that millions of fans will be able to access. They will have a more personal relationship with Real Madrid from the comfort of their own homes, becoming closer to the club than they have ever been before, thanks to immersive digital experiences across platforms, channels, and devices.

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