Real Madrid and adidas have today unveiled the club’s away kit for the 2019/20 season. The strip features an elegant dark blue design and, just like the home kit, comes with gold trim and logos in a reference to the club’s numerous successes.
The kit takes its inspiration from the atmosphere generated at the Santiago Bernabéu with a printed wave representing the sound produced by the fans in the season that saw the club secure its 10th European Cup crown. The slogan of the kit launch is Create The Noise, a concept which brings together Madrid’s fans, team and history.
The kit, which comes with Climachill technology that absorbs sweat, is exclusively available for purchase from adidas and Real Madrid stores. Meanwhile, Real Madrid have capitalized on the launch of the kit and its link to the world of music to open an account on TikTok, the world’s leading platform for short videos on mobile devices. TikTok was one of the most downloaded applications on the planet in 2018 and is available to both iOS and Android users all over the world.