The Santiago Bernabéu presidential box played host to the presentation of the book Real Madrid C. F. The best in the world. Florentino Pérez, club president of Real Madrid was at event alongside Antonio Papell, author of the book; Emilio Gil, director of Tau Diseño; Jorge Bustos, director of the Opinion section of the newspaper El Mundo and one of the book’s collaborators.
After a video highlighting the best moments in the club’s history, the Real Madrid president stated: “Real Madrid is a universal, transversal feeling that can unite people, it crosses all borders. Antonio Papell’s book reflects exactly what we are and what this badge represents. From experiences only us Madridistas have had, this book gathers stories and memories that give us better understanding of what it means to be part of Real Madrid“.
“I would like to thank the King of Spain for his help with this project. His kind words are a real honour for all of us at Real Madrid and it serves as recognition to everything our club has given to this sport and, in the King’s words, our contribution in helping to the best image of Spain around the world”.
“Mr Antonio Papell, I would like to thank you for the work you put in, the desire, the utmost professionalism that characterizes you and also the warmth you have shown for our club. This is a brilliant piece of work that features the creativity of a spectacular designer like Emilio Gil, the National Design Award winner”.
The story of the greatest footballing legend
“The result of this project is a journey through the club’s history, a journey through the greatest footballing legend. These have been 116 years of the best track record in the history of the game, the most loved club, the most admired club across the five continents.
“This book shows why Real Madrid are the club with 23 European Cups, but that is also why we never stop striving for more. We have just been crowned world champions for the third time in a row and for the fourth time in five years. Our ambition to win and the desire to keep improving Real Madrid will continue to mark our destiny. This is our DNA, that of a legend that is eternal. ”
Antonio Papell: “Football is a transcendental part of our lives”
“There were two reasons for me to start this book. One is Florentino Pérez, we are very close and we have been together many times throughout our lives. I share his love for football and seeing his passion for football made me so passionate too. The other reason was that it allowed me to use political analysis and sociological aspects. I was really keen to investigate football because it is such an influential cultural phenomenon, it is a transcendental part of our lives. Football is more than just a sport, it is the culmination of globalization. And Real Madrid, the best club in the world, is a key part of that globalization. It includes a synthesis of the history of both the club and the history of Spain, which is evident when you read it. Many thanks to Florentino Pérez for his confidence.”
Jorge Bustos: “It’s a real luxury item, a collector’s work”
“It is more than a book, this is an editorial event. I am a prologue writer. I have already had the chance to read the book and I think it could well prove to be the definitive Real Madrid book. The care taken in this book, the graphic quality, the desire shown … makes this a luxury item and a collector’s work. Real Madrid as a club is incomparable, the legend is alive and well.”
Benjamín Prado:”Real Madrid know how to win and they never surrender”
“Real Madrid are a team that knows how to win and they never surrender when it looks as if they won’t win. Some of the best players in the world have played for this club. One of the reasons why this club is where it is now is that marriage of ambition and modesty. When players wear this badge across their heart they do things they simply could not do when wearing another club’s kit. I am thrilled to have played a part in the creation of this book. It’s a family book because Real Madrid, is not just our team, but it is our family and we all want to follow Real Madrid’s values”.
Emilio Gil: “We hope to show the inimitable greatness of the club”
“Taking part in the design of the book has been an unforgettable experience. We hoped to show the inimitable greatness of a club like this, a club like no other. There are over 350 photos of the highest graphic quality. It has been a long journey, this has taken nearly two years of work. Real Madrid is a living, breathing club where many things happen and this book was awaiting the latest title that the club continued to win”.