The Official Real Madrid Bernabeu Store is now open to fans after the club launched the new shop on Avenida de Concha Espina 1, at Gate 30 of the stadium. Real Madrid‘s director of institutional relations, Emilio Butragueño, attended the ceremony held to mark the opening of the store, which is located on the former site of the Real Café. This is the store’s temporary home whilst progress continues on the stadium redevelopment and it will subsequently move to its permanent location.
The store is open from Monday to Saturday from 10am to 8:30pm (CET) and from 10am until 8pm on Sundays and bank holidays. The facility, along with the Tour Bernabéu, offers supporters the opportunity to enjoy a unique madridista experience. Fans will be able to find the full range of official products for men, women and children in a store that spans two floors and over 700m2. The shop also boasts a 40m2 personalization laboratory, checkout space covering 30m, 25 digital screens, a photo area and two external sales points for direct sales from the street.
The store is a result of Real Madrid‘s collaboration with Legends in the running of the club’s official stores. The opening ceremony was also attended by Sergio Nieto, the general manager of Legends España.
Club members and Madridistas will receive special benefits, including exclusive offers and access to priority checkouts when making their purchases. In addition, the store and its staff are compliant with all of the relevant protocols to ensure that it is a COVID-19-free space.