LaLiga’s plans to ‘fill’ empty stadiums: Virtual advertising and tweets from fans

08 May 2020

LaLiga are considering ways of making playing behind closed doors more attractive to both players and fans.

One idea they are planning to carry out is filling the stands with Twitter messages from fans.

“Sometimes, we’ve watched games behind closed doors where there is an echo or the horrible sight of empty stands,” LaLiga president Javier Tebas said in a videoconference with the Iberian-American Institute of Sporting Law (IIDD).

“We’re working on modern, imaginative ways [of avoiding this].

“There will be an interesting question of virtual advertising and having a stand with messages from Twitter that are shown during the game.”

LaLiga are also working with EA Sports, the creators of the FIFA videogame, on how to broadcast matches in a different way.

“There are going to be different camera positions,” Tebas revealed.

Impact of playing behind closed doors

LaLiga are due to lose 300 million euros if the season is completed without fans and one billion euros if the season isn’t completed at all.

Tebas revealed how the rules will change in order to ensure clubs aren’t overspending in the future.

“We already have the cash flows of the clubs and right now they have squads that exceed the limits we are going to set for next season,” he said.

“That brings consequences.

“They’re going to have to look more at their grassroots football and come up with a strategy of wage reductions. There’s nothing more you can do.”

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