Football Leaks: Real Madrid’s Adidas contract worth €1bn

05 May 2017

German daily Der Spiegel has published a further raft of documents obtained by Football Leaks uncovering the details of Real Madrid’s contract with sports retail giants Adidas.

Real Madrid to receive €100m annually

Adidas to pay bonuses for Real title successes

There are also a series of incentives for the Liga club: if Real Madrid win the league Adidas will cough up 2.5 million euros, rising to 3.5 million after 2020. For a Real triumph in the Champions League the sponsor will pay five million euros, rising to seven million after 2020.

In return, Adidas have secured the right to organize Real Madrid’s traditional title celebrations at the Cibeles fountain in central Madrid in order to position their brand front and centre for maximum exposure.

Der Spiegel also revealed that the previous contact between Madrid and Adidas, signed in 2011, included a 40 million euro up-front payment “in cash” into the Bernabéu’s coffers.

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